Really good book! Take an expert in communication and have her write about ways that have been examined as being effective in communicating and making "selling" someone you, and you have this book. I think of it as applied psychology using scientific information and proven communication techniques.
I've read this book and know from my extensive training in sales that this is good information. Okay, make that GREAT info to have!!!
LOVE QUESTIONS & ANSWERS: Love Q & A : Get your love & relationship questions answered - NEW!! Love Q&A Forum | Old Love Q&A Love Pros : Professional Help with love's challenges & relationships